Skip to content

Casino News

Facebook Pixel: Casino Marketing's Secret Weapon

Facebook Pixel: Casino Marketing’s Secret Weapon

Online casinos are increasingly sophisticated in their digital marketing efforts, leveraging powerful tools like the Facebook Pixel to understand player behavior and optimize advertising campaigns. This subtle but potent piece of code, often embedded in casino websites, plays a crucial role in shaping the online gaming experience and driving business growth. It allows operators to meticulously track user interactions, from initial page views to specific actions like registrations or deposits. This granular data is vital for refining marketing strategies and reaching the right audience.

Brazil Betting: Regulation's Win-Win-Win

Brazil Betting: Regulation’s Win-Win-Win

The Brazilian sports betting market stands on the cusp of significant change. André Garré, CEO of Lottu, shared his insights on the market’s evolution as the industry prepares for the Esportes & Gaming Brasil (EGB) event. Garré emphasized the unique challenges and vast potential of this burgeoning sector. The impending regulatory framework is set to reshape the landscape for operators and consumers alike.

BetFi Banner
BetFi Presale