Merkur Casino Milton Keynes has forged an exciting new partnership with the local ice hockey team, MK Lightning. This collaboration marks a significant sponsorship deal for the 2023/24 season, aiming to strengthen community engagement and enhance brand visibility for both entities within the Milton Keynes area.
The agreement positions Merkur Casino as a key sponsor, with its branding set to feature prominently throughout the ice hockey season. This strategic move underscores Merkur’s commitment to supporting local sports and connecting with the passionate fan base of MK Lightning.
Merkur Casino Milton Keynes Sponsors MK Lightning
Under the terms of the sponsorship, the Merkur Casino logo will be displayed on the lower back of the MK Lightning players’ jerseys. This ensures high visibility during games, both for attendees at the Planet Ice Arena and those following the team through media coverage. Additionally, prominent rinkside advertising will further solidify Merkur’s presence at all home games, reaching thousands of spectators.
Beyond physical branding, the partnership extends to digital platforms. Both Merkur Casino and MK Lightning will leverage their social media channels to promote the collaboration, reaching a wider audience online. In-venue branding at the arena will also ensure Merkur’s message resonates with fans attending matches and other events.
A Strategic Partnership for Community Growth
Mark Schertle, Chief Operating Officer of Merkur UK, expressed enthusiasm for the new venture. He highlighted Merkur Casino Milton Keynes’s dedication to integrating with the local community and connecting with sports enthusiasts. Schertle noted that MK Lightning provides an excellent platform to achieve these goals, given the team’s strong local following and success.
Merkur Casino is part of the esteemed Gauselmann Group, a globally recognized leader in the gaming industry. The company operates numerous high-street entertainment venues across the UK, emphasizing a commitment to responsible gaming practices. This ethos aligns with Merkur’s desire to contribute positively to the communities where it operates, fostering entertainment in a safe and regulated environment.
MK Lightning: A Local Success Story
MK Lightning competes in the National Ice Hockey League (NIHL), consistently drawing large crowds and demonstrating a strong competitive spirit. Tom Roberts, Managing Director for MK Lightning, welcomed Merkur Casino to the team’s partner family. Roberts acknowledged the importance of such partnerships in supporting the club’s ambitions both on and off the ice.
He emphasized that collaborations like this are crucial for the ongoing success and growth of the ice hockey club. The financial support and increased exposure offered by the Merkur Casino Milton Keynes sponsorship will undoubtedly contribute to the team’s ability to compete at a high level and continue engaging its dedicated fan base.
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