Underdog Enters US Prediction Market Arena with Crypto.com Partnership
Underdog Fantasy has officially launched its prediction markets across 20 states in the United States. This significant expansion brings a new “pick’em” style game to users. The move solidifies Underdog’s position in the competitive US gaming landscape. This launch is powered by an exclusive, multi-year strategic partnership with cryptocurrency giant Crypto.com, marking a major collaboration in the burgeoning **Underdog US prediction markets** sector.
Exclusive Partnership Fuels US Expansion
The alliance designates Crypto.com as the official and exclusive sponsor for Underdog’s full suite of products in the United States. This includes its newly introduced prediction market, alongside its established fantasy sports and sports pick’em offerings. The partnership represents a mutual growth opportunity. Crypto.com gains exposure to Underdog’s extensive and engaged user base. Meanwhile, Underdog benefits from Crypto.com’s brand recognition and operational support. Both companies aim to broaden their reach and enhance their product ecosystems through this collaboration.
Product Rollout and Market Landscape
Underdog’s new prediction market allows players to choose whether specific athletes will exceed or fall short of projected statistical benchmarks. This “over/under” format is popular among fantasy sports enthusiasts. The initial rollout covers 20 states. This launch positions Underdog alongside competitors such as Sleeper and PrizePicks, which have similar prediction-style games.
The regulatory environment for daily fantasy sports (DFS) and pick’em games continues to evolve. Underdog CEO Jeremy Levine has previously highlighted these challenges. Despite this, the company is pushing forward, aiming to capture a larger share of the US market. The increasing legalization of sports betting also adds another layer of competition and opportunity. Underdog is well-known for its innovative Best Ball fantasy contests. Its entry into prediction markets further diversifies its product portfolio.
Strategic Implications for Both Brands
This partnership is a pivotal moment for both Underdog Fantasy and Crypto.com. For Underdog, it represents a bold step into a rapidly expanding vertical. It leverages its existing platform and user trust. The company is actively pursuing new avenues for growth and engagement. The integration of prediction markets with its established fantasy sports offerings creates a comprehensive entertainment platform.
For Crypto.com, the exclusive sponsorship provides a direct pathway to a dedicated audience of sports and gaming fans. It reinforces its commitment to the US market and its strategy of forming high-profile partnerships. The collaboration also signals a growing convergence between traditional fantasy sports, prediction markets, and the digital asset space. This move highlights the dynamic nature of the US entertainment and gaming industry. The continued growth of **Underdog US prediction markets** is a key focus for both entities.
Meta Description: Underdog Fantasy launches **Underdog US prediction markets** across 20 states, powered by an exclusive partnership with Crypto.com. This strategic collaboration aims to expand user bases and product offerings in the growing US market.