In a significant development for the European gaming sector, Tipico has officially completed its acquisition of Admiral Austria. This strategic move, initially announced in December 2021, received all necessary regulatory approvals, marking a new chapter for both companies. Admiral Austria, a prominent operator of sports betting and gaming establishments, will now fall under the Tipico umbrella, strengthening the German sports betting giant’s presence in the Austrian market.
Admiral Austria boasts a substantial footprint, operating approximately 200 retail outlets across the country. It also employs over 1,000 dedicated staff members. The integration of Admiral Austria’s extensive retail network with Tipico’s digital expertise creates a robust omnichannel offering, a key component of Tipico’s growth strategy.
Tipico Strengthens Austrian Footprint with Admiral Acquisition
Joachim Baca, CEO of Tipico, expressed considerable enthusiasm regarding the finalized deal. He highlighted Admiral Austria’s leading position and its team of excellent employees. Baca also praised the strength of the Admiral brand within Austria. He sees immense potential for growth, both in the retail and digital segments. Tipico remains committed to providing a sustainable and responsible gaming experience for all customers.
Knut Graw, Tipico’s CFO, underscored the importance of regulated markets for the company’s expansion. This acquisition is crucial for Tipico’s growth strategy. It significantly strengthens Tipico’s market position within the DACH region (Germany, Austria, Switzerland). Graw emphasized the benefits this integration will bring to both Tipico and the employees of Admiral Austria, ensuring a smooth transition and continued success.
Novomatic’s Strategic Shift
For Novomatic, the former owner, the divestment of Admiral Austria allows for a sharpened focus on its core business-to-business (B2B) operations. Ryszard Presch, a member of Novomatic’s Executive Board, conveyed satisfaction with the outcome of the transaction. He expressed confidence in Tipico as the ideal new owner for Admiral Austria. This move streamlines Novomatic’s portfolio, concentrating on its foundational strengths.
Thomas Bürglhuber, CEO of Admiral Austria, acknowledged the strong brand, dedicated employees, and loyal customer base built over the years. He voiced confidence in the future success of Admiral Austria under Tipico’s ownership. The partnership is expected to leverage Tipico’s international experience and digital capabilities.
Expanding Omnichannel Reach and Market Leadership
The **Tipico completes acquisition of Admiral Austria** transaction positions Tipico as an even stronger player in the Central European sports betting and gaming landscape. By integrating a well-established retail network with its digital platforms, Tipico is set to enhance its omnichannel strategy. This allows for a seamless customer experience across various touchpoints. The deal reinforces Tipico’s commitment to strategic expansion and market leadership in key regulated markets.
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