Sports Information Services, commonly known as SIS, a leading provider of 24/7 live betting services including on horse racing and greyhound racing, based in Milton Keynes, UK, is thrilled to announce its partnership with Genius Sports, an esteemed sports technology supplier headquartered in London. This collaboration sees SIS delivering its Competitive Gaming product to Genius Sports, enriching its already extensive network of sportsbooks.
Competitive Gaming Product
In addition to offering access to its entire library of Competitive Gaming, comprising over 150,000 annual live events, SIS will provide Genius Sports with access to its popular simulation products like e-basketball and e-soccer. These offerings entail continuous short-form competitions among skilled gamers, enhancing the overall entertainment value for users. Renowned for its integrity and in-house manufacturing, SIS Competitive Gaming is expected to deliver improved margins for operators, while also significantly bolstering the breadth of Genius Sports’ offerings, particularly in terms of on-screen graphics and visual appeal.
On the other hand, Genius Sports stands as a global leader in sports technology and data, serving as a vital link between media, wagering, and sports industries. The company provides lotteries and sportsbooks across the globe with innovative marketing solutions, trading, streaming, and data services. Renowned for its ability to drive cost efficiencies and profitability, Genius Sports is well-positioned to leverage its partnership with SIS to enhance its offerings and maintain its position as a market leader in the sports technology sector.
This strategic alliance represents yet another significant distribution agreement for SIS, underscoring its pivotal role as a trusted partner to key players in the international betting industry. By joining forces with Genius Sports, SIS aims to further expand its reach and solidify its position as a leading provider of live betting services, paving the way for continued growth and success in the competitive global market.
Andy Kelly, Head of Commercial Partnerships at SIS, remarked, “Genius Sports has earned a well-deserved reputation as a leading provider to the sports betting industry. This partnership is significant for us as we expand our distribution across regulated markets globally.”
Matt Stephenson, Global Partnership Director at Genius Sports, added, “By integrating SIS’ Competitive Gaming content into our portfolio, we reinforce our commitment to providing our sportsbook partners with top-tier content to drive value and revenue growth.”
SIS Competitive Gaming to Expand Partnership with Playtech
In parallel news, SIS’ Competitive Gaming studio is set to deepen its collaboration with Playtech, a prominent player in the sports betting industry. Building on their successful partnership in providing racing and numbers products to Playtech’s worldwide audience, the two companies are expanding their offerings to include even more unique and thrilling content. This move underscores their commitment to delivering top-notch entertainment and enhancing the overall betting experience for users.
It’s worth noting that SIS Competitive Gaming recently received the esteemed Gold Standards award from the Esports Integrity Commission (ESIC). This recognition underscores the studio’s unwavering dedication to maintaining safety and upholding excellence within the esports and betting industry. By adhering to stringent integrity standards, SIS Competitive Gaming continues to set the bar high for quality and reliability in the rapidly evolving landscape of esports betting.
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FAQs about Sports Information Services (SIS):
1. Who owns Sports Information Services?
Sports Information Services (SIS) is owned by a consortium of leading bookmakers from the UK and Ireland.
2. What is SIS Sports Information Services?
SIS Sports Information Services is a prominent provider of live and sports information services, data, video streams, and betting products to the global betting industry.
3. What is SIS TV?
SIS TV is a dedicated television channel operated by Sports Information Services, offering live coverage of various sporting events, including horse racing and greyhound racing, to betting shops and online platforms.