Kambi Group has announced a significant multi-year agreement, officially confirming that Kambi partners with Holland Gaming Technology (HGT) to become its exclusive sportsbook technology provider in the Netherlands. This partnership marks a pivotal step for both companies in the rapidly evolving Dutch regulated online gaming market.
Under the terms of the deal, Kambi will supply its comprehensive sportsbook solution to HGT’s new online brand, betNation.nl. The advanced platform will empower betNation.nl to offer a top-tier sports betting experience to Dutch players, leveraging Kambi’s proven technology and extensive market expertise.
Kambi Powers betNation.nl for Dutch Market Entry
Holland Gaming Technology recently secured a coveted license from the Netherlands Gaming Authority (KSA). This accreditation allows HGT, an established land-based operator with a strong retail presence, to expand into the online sports betting sector. The collaboration with Kambi is central to their strategy for a successful online launch.
Kambi’s integrated sportsbook solution is known for its flexibility and regulatory compliance. It offers operators a robust platform to manage their sports betting operations effectively. This includes everything from odds compilation and risk management to player engagement tools and front-end user experience.
Strategic Importance in the Dutch Regulated Market
The Netherlands officially opened its regulated online gambling market in October 2021. Since then, it has quickly emerged as a high-growth jurisdiction within Europe. Kambi views this market as a key area for expansion, holding significant potential for its B2B sports betting services.
The partnership with a locally strong and newly licensed operator like Holland Gaming Technology aligns perfectly with Kambi’s strategic objectives. It underscores Kambi’s commitment to supporting operators in regulated markets worldwide. The company aims to help its partners achieve market leadership through its advanced technology and operational support.
Leadership Commentary on the New Collaboration
Kristian Nylén, CEO of Kambi, expressed enthusiasm regarding the new agreement. He highlighted the partnership as further validation of Kambi’s modular platform. Nylén also pointed to the company’s proven compliance capabilities within complex regulatory frameworks. He emphasized HGT’s strong local presence and Kambi’s readiness to help them become a leading player in the Dutch market.
Wesley Bosman, CEO of Holland Gaming Technology, echoed Nylén’s sentiments. He stated that Kambi’s established track record and commitment to regulatory compliance were crucial factors in their decision. Bosman is confident that Kambi’s robust sportsbook will deliver an outstanding experience for betNation.nl customers. He also acknowledged Kambi’s dedicated support for local operators, which was a significant advantage for HGT.
This collaboration between Kambi and Holland Gaming Technology is set to introduce a dynamic new sportsbook offering to the Dutch online betting landscape, promising innovation and a high-quality user experience.
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