The Dawn of Global Gaming Insider
The rebranding is more than just a name change. It encompasses a comprehensive overhaul of their digital and print offerings. A brand new website, GlobalGamingInsider.com, has launched, serving as the central hub for all content previously found on the individual sites. This new platform ensures a consolidated and easily accessible source for global gaming news and analysis.
Furthermore, daily newsletters will now carry the Global Gaming Insider branding. This provides a consistent identity across all digital communications. The familiar podcast series, including GI Huddle and GI Friday, will also continue under the new brand name, maintaining their popular format while aligning with the fresh identity.
Expanded Print and Digital Reach
Central to the rebrand are two distinct print magazines, each tailored to specific market needs:
- Global Gaming Insider: This flagship publication will offer a truly global perspective on the gaming industry, covering developments and trends worldwide.
- Global Gaming Insider America: This edition will maintain a dedicated focus on the North American gaming markets, providing in-depth analysis relevant to the region.
All social media channels associated with the former brands have also been rebranded to reflect the new Global Gaming Insider identity. This ensures a seamless and unified presence across all platforms.
A Unified Vision for the Future
Julian Perry, the Editor-in-Chief, highlighted the increasingly globalized nature of the gaming sector. He emphasized that a single, powerful brand like Global Gaming Insider is essential to effectively serve this evolving landscape. The goal is to combine the best aspects of both previous brands, offering a superior experience to readers and partners.
Managing Director Alex Miller reiterated this sentiment. He stressed the importance of clarity and the new brand’s ability to better represent their international audience. This change also allows for expanded coverage across various gaming verticals. The team remains committed to delivering independent, high-quality journalism. This commitment underpins the entire rebranding effort, ensuring the new identity builds on a foundation of trusted content.
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