Gambling Insider and Gaming America Unify Under Global Gaming Insider Banner
In a significant industry development, two prominent names in gaming media, Gambling Insider and Gaming America, have officially announced their rebranding. From April 16, 2024, both publications will operate under a unified identity: Global Gaming Insider. This strategic move aims to consolidate their extensive coverage and provide a more cohesive experience for readers worldwide.
The decision to evolve into Global Gaming Insider reflects the increasingly interconnected nature of the global gaming sector. The new brand is designed to better represent the breadth and depth of content offered, spanning all major regulated markets across continents. This transformation signals a commitment to offering comprehensive insights, analysis, and news from a truly international perspective.
A Unified Platform for Enhanced Industry Coverage
Julian Perry, Editor-in-Chief, highlighted the rationale behind the rebranding. He emphasized the goal of creating a consistent and comprehensive source for industry information. The new name and brand identity underscore the organization’s dedication to serving the gaming community globally. Readers can expect the same high-quality news, exclusive interviews, features, and in-depth analysis they have come to rely on, now all accessible through a single, streamlined platform.
The consolidation under Global Gaming Insider means that all content previously found on gamblinginsider.com and gamingamerica.com will now reside on the new website, globalgaminginsider.com. Existing URLs will seamlessly redirect to the new destination. This move simplifies navigation and ensures that valuable content is easily discoverable for a diverse readership.
Commitment to Quality and Accessibility
The rebranding is more than just a name change; it represents an evolution in how the platform engages with its audience. The new website boasts an improved user experience, designed to enhance readability and access to information. Critically, the commitment to providing free access to all content remains steadfast, ensuring that vital industry intelligence is available to everyone.
The unified brand will continue its mission to inform, educate, and connect professionals across the gaming world. By bringing together the strengths of both Gambling Insider and Gaming America, the new Global Gaming Insider is poised to become an even more influential voice in the international gaming media landscape, adapting to the dynamic needs of the industry.
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