Pragmatic Play has recently solidified its presence in Switzerland through a new commercial agreement with GAMRFIRST, emphasizing its commitment to the Swiss casino game market.
Pragmatic Play, a renowned content provider in the iGaming industry, is set to strengthen its foothold in Switzerland following a new commercial agreement with GAMRFIRST, a subsidiary of the Barrière Group’s Casino Barrière Montreux.
This latest development builds on a series of successful agreements signed by Pragmatic Play, including a recent live casino game deal with Bally’s Interactive and a partnership with Superbet at the end of July.
The primary objective of this new commercial agreement is to further establish Pragmatic Play’s presence in Switzerland and beyond.
50 Pragmatic Play Casino Games Now Live on GAMRFIRST.ch
Pragmatic Play’s esteemed collection of casino games is now available on the GAMRFIRST.ch platform, the online counterpart of the well-known brick-and-mortar casino provider. As per the terms of the agreement, 50 premium casino games are now accessible on the platform, featuring popular titles like Sweet Bonanza and The Dog House.
Irina Cornides, Chief Operating Officer of Pragmatic Play, praised the esteemed reputation of Casino Barrière Montreux in Switzerland, where Pragmatic Play has been consistently expanding its presence. Cornides expressed delight at adding GAMRFIRST’s brand to their growing customer database in this crucial regulated market. She also highlighted the shared commitment between the two entities to create safe and enjoyable gaming experiences in the online casino sector.
A Valuable Addition to GAMRFIRST’s Game Portfolio
Patrick Ballestraz, Head of Online at GAMRFIRST.ch, lauded Pragmatic Play’s portfolio of industry-leading casino games as a “valuable addition” to their game roster, noting the success these titles have already achieved among Swiss players. Ballestraz expressed confidence that the news of Pragmatic Play’s casino games being added to their online casino brand would be warmly received by their existing customer base.
With this new partnership, GAMRFIRST anticipates building momentum and further solidifying its position in the Swiss iGaming market.
Expanding Offerings and Global Reach
Pragmatic Play currently releases up to eight new casino games on a monthly basis, showcasing a diverse range of offerings that include Virtual Sports, Bingo, and Live Casino games, all part of its multi-product portfolio accessible through a single application programming interface.
In recent news, Pragmatic Play proudly announced the successful launch of all three of its verticals in the Argentine market with Betwarrior Mendoza, following its introduction in Mendoza with Super 7 at the end of August. This expansion underscores Pragmatic Play’s commitment to extending its global reach and delivering top-tier gaming experiences to players worldwide.
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