A significant transformation is underway in the gaming news landscape. Two prominent industry publications, Gambling Insider and Gaming America, have announced a major rebranding. They will now operate under a unified identity: Global Gaming Insider. This strategic move aims to consolidate their extensive coverage. It also reflects the evolving global nature of the gaming sector.
The transition to Global Gaming Insider will be effective from March 1, 2024. The new brand promises to offer an even broader and deeper analysis. It will cover land-based casinos, iGaming, and sports betting. This unification is a direct response to the industry’s rapid growth and diversification worldwide.
Global Gaming Insider: A Unified Vision for Industry Coverage
Julian Perry, the CEO of Gambling Insider, highlighted the importance of this change. He explained that the industry has expanded significantly. The term “gambling” no longer fully encompasses its vast scope. “Gaming” provides a more inclusive and accurate description. This includes various forms of entertainment and technology. The new name, Global Gaming Insider, better represents the comprehensive content. It also signifies the truly international reach of their audience and reporting.
Perry further stated that the unified brand will enhance their offerings. Readers can expect the same high-quality journalism. However, it will come with an expanded global perspective. The team is dedicated to providing cutting-edge news. They will continue delivering in-depth features and exclusive interviews. This commitment extends across all gaming verticals and geographic regions.
Leadership’s Vision for Expansion
Scott Longley, the COO, echoed these sentiments. He emphasized the strategic rationale behind the rebrand. Longley noted that their North American coverage has grown substantially. This growth necessitated a name that reflects both global reach and local depth. The new brand will allow for more integrated storytelling. It will connect industry trends from different continents. This approach ensures readers receive a holistic view of the market.
The rebrand is more than just a name change. It represents a stronger commitment to innovation. The aim is to deliver unmatched industry intelligence. Longley assured readers that the core values remain. These include integrity, accuracy, and insightful analysis. The new platform will build upon the strong legacies of both Gambling Insider and Gaming America.
What to Expect from the New Platform
Starting March 1, the existing websites will redirect. Visitors to gamblinginsider.com and gamingamerica.com will automatically land on globalgaminginsider.com. New social media channels will also be launched. These will align with the unified brand identity. The change aims to create a seamless user experience. It will provide a central hub for all gaming news and analysis.
The renowned Global Gaming Awards will also align with the new brand. This ensures consistency across all brand touchpoints. The awards will continue to recognize excellence. They will celebrate achievements within the global gaming industry. This comprehensive rebrand marks a new chapter. It solidifies their position as a leading information source in the sector.
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