FanDuel, North America’s leading online sportsbook, has announced a strategic multi-year partnership with the Carolina Panthers, the Carolinas’ beloved NFL franchise. This exciting collaboration comes just ahead of North Carolina’s official launch of mobile sports betting on March 11th, positioning FanDuel to be at the forefront of this burgeoning market.
A Winning Combination for Fans and the Franchise
This partnership goes beyond simply branding the games. FanDuel will leverage the Carolina Panthers’ brand recognition across its marketing channels, while also teaming up with the team to create engaging social media content and digital experiences. Die-hard Panthers fans can expect exclusive events and digital signage within the iconic Bank of America Stadium, further amplifying their game day experience.
Celebrating the Partnership in Style
To officially kick off this winning partnership, FanDuel TV’s popular show “Up & Adams” with Kay Adams will be broadcasting live from Bank of America Stadium on March 6th. This special event will feature legendary Panthers linebacker Luke Kuechly and other members of the Panthers organization, offering fans a unique opportunity to connect with the team and celebrate the new partnership.
Quotes from Key Players

Mike Raffensperger, Chief Commercial Officer at FanDuel, expressed his enthusiasm: “Bringing FanDuel to sports fans across North Carolina is a monumental moment for our company. Partnering with the Carolina Panthers allows us to introduce America’s #1 Sportsbook to their passionate fanbase. We look forward to supporting the Panthers and engaging North Carolina’s sports enthusiasts with our innovative platform.”
Carolina Panthers President Kristi Coleman echoed the sentiment: “We are thrilled to welcome FanDuel as an Official Sports Betting Partner. This partnership offers exciting opportunities to deliver unique and engaging experiences to our fans in North Carolina.”
Pre-registration Opens with a Bonus Opportunity
FanDuel Sportsbook is capitalizing on the pre-launch buzz by offering an enticing pre-registration incentive for North Carolina residents. Sports fans 21 and over can sign up on the FanDuel app and secure a $100 bonus in wagering credits to use after the official launch on March 11th. Additionally, new customers who place their first bet of at least $5 after launch will receive an extra $200 in bonus money for wagers, redeemable across various sports including football, basketball, baseball, and more.
FanDuel Expands Its Reach

With the launch in North Carolina, FanDuel will become the official sportsbook operator in 22 states across the US. While neighboring South Carolina hasn’t yet legalized mobile sports wagering, FanDuel’s strategic partnership with the Carolina Panthers positions the company for future growth opportunities in the region.
Conclusion
The FanDuel and Carolina Panthers partnership is a serious win-touchdown for both parties. FanDuel gains access to a passionate fan base in a growing market, while the Panthers benefit from a strategic partnership that enhances the gameday experience for their fans. As North Carolina prepares to embrace legal sports betting, this exciting collaboration sets the stage for a winning season for both FanDuel and Carolina Panthers fans.
Discover the pulse of the online casino and gambling industry in our latest blog! Explore trends, innovations, and insider perspectives. Dive in now! Click here.
FanDuel Scores Touchdown with Carolina Panthers Partnership: FAQs

What does the FanDuel and Carolina Panthers partnership entail?
This multi-year partnership makes FanDuel the official sportsbook of the Carolina Panthers. It involves:
Marketing collaboration: FanDuel will leverage the Panthers’ brand for marketing and create engaging social media and digital content.
Enhanced fan experience: Expect exclusive events and digital signage at Bank of America Stadium.
Content creation: FanDuel TV’s “Up & Adams” will broadcast live from the stadium, featuring Panthers personalities.
Why is this partnership significant?
This deal benefits both parties:
FanDuel: Gains access to a passionate fan base in a newly legalized sports betting market (North Carolina).
Carolina Panthers: Partners with a leading sportsbook to enhance the gameday experience for fans.
What are the pre-registration incentives for North Carolina residents?
FanDuel Sportsbook offers:
$100 bonus wager: Pre-register before March 10th to receive this after the March 11th launch.
Extra $200 bonus wager: Place your first bet of $5 or more after launch to get this bonus (redeemable on various sports).
Can residents of South Carolina participate in FanDuel sports betting?
No, mobile sports betting is not yet legal in South Carolina. However, this partnership positions FanDuel for future growth and business opportunities in the region if legalization occurs.
When will FanDuel launch its sportsbook in North Carolina?
The official launch date is March 11th, 2024.
Where can I find more information about the FanDuel and Carolina Panthers partnership?
You can visit the official websites or social media pages of FanDuel and the Carolina Panthers for further details.